13th Jun 2014

SMMT International Automotive Summit 2014 – Adam Singer’s prepared comments

On 11 June 2014, Adam Singer, Chairman, BSAC, was a speaker at the SMMT International Automotive Summit 2014. He participated in a panel on the topic of Connectivity and Content, alongside Ford Ennals (CEO, Digital Radio UK) and Mark Selby (Visiting Professor, University of Surrey and Member, BSAC), highlighting the nature and scope of the opportunities for the audiovisual and automotive industries as a result of the development of the connected car.

His speech has now been made available for download, here.

“Connectivity is not playing Candy Crush while the car steers itself to Tesco. It’s a vision of the car as a consumer and generator of data. So, the question is, how does one get some of those entertainment and data revenues?”

“If you are not careful the real winners in this game will be those who deeply understand subscription, apps and data, and how to get content; then followed by those who supply bandwidth; and only then, finally, you.”

“The connected car could be the biggest leap in value since Henry Ford stared at a conveyor belt, and the question for you will be: who will get this value?”

Further details about this event can be found on the SMMT website, here.

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